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Privacy Policy
Horsepeddler Privacy Policy
The Horsepeddler Privacy Policy was updated on November 18,
2007.
* Protection of Customer Information
* Security and Integrity of Information
* Retention of Customer Information
* Customers are Responsible for Protecting Information
and Systems on Their Premises
* The Horsepeddler Web Sites
*What Information We Collect
And How We Will Use It
*Links to Other Sites
*Cookies
*Horsepeddler Web Site
Applications
*IP Addresses
*Consent to Receive Certain
Emails
*Review, Modification,
and Deletion of Personal Information
*Expiration of Data
*Assent
*Contacting Horsepeddler
Protection of Customer Information
We understand the importance of privacy to
our customers and visitors to Horsepeddler web sites. For
many years, our policy has been to treat what we learn about
our customers as confidential. For example, we will not give
or sell confidential or Personal Information (as described
below) about our customer to any third party not affiliated
with their transaction, except as required by law or as necessary
to provide Horsepeddler services to the customer.
We collect and store information about advertising
package we handle so that we can efficiently provide the services
demanded by our customers. We use information about our customers
to provide or enhance the services we make available to our
customers, communicate with our customers about additional
services they may find of value, satisfy our legitimate business
interests (including performing trend analysis and market
studies), set prices, establish credit, fulfill a Service
Agreement, accomplish the billing function, and comply with
government regulations.
As we collect and use information about our
customers, we may contract with vendors to assist us in processing
that information for those purposes listed in the previous
paragraph. These vendors are required to maintain the confidentiality
of the information and are restricted from using the information
for any other purpose. In addition, as Horsepeddler continues
to develop its business, we may buy or sell subsidiaries or
business units. As part of these transactions, customer information
of the subsidiaries or business units may be one of the transferred
assets.
Some of the information collected by Horsepeddler
is data which relates to an identifiable person ("Personal
Information"). Examples of Personal Information are names,
addresses, e-mail addresses, and telephone numbers. We never
sell information to third parties that could be used to specifically
identify an individual customer or group of customers. Anonymized
data, with all names, addresses and other Personal Information
removed, is sometimes shared with third parties. Finally,
we do provide Personal Information to government agencies
as required by law or regulation.
In addition to the uses of the information
described in the paragraphs above, we collect telephone numbers
and e-mail addresses in the event that we have to contact
the advertiser to resolve a question or provide information.
Security and Integrity of Information
We treat our data as assets that must be protected
against loss and unauthorized access. We employ information
security techniques to appropriately protect confidential
information from unauthorized access by users inside and outside
the company. Access to customer information is limited to
those employees who have a legitimate business need for that
information.
Horsepeddler Web Sites, and their supporting
systems, employ generally accepted information security techniques
such as firewalls, access control procedures and cryptography
to appropriately protect confidential information from unauthorized
access.
Retention of Customer Information
We retain information, including Personal
Information, about customers as necessary for business purposes
and as required by government regulation. We carefully dispose
of records and delete information when retention periods expire.
Customers are Responsible for
Protecting Information and Systems on Their Premises
Some information about Horsepeddler customers
and their advertising options are stored in computer systems
located on customer premises. Customers concerned about the
security of their information in these systems should secure
it by activating passwords and using physical access controls.
When these systems (hardware or software) are provided by
Horsepeddler, we provide tools to facilitate customer efforts
to safeguard their information.
The Horsepeddler Web Sites
The following paragraphs describe our commitment
to the protection of Personal Information as it applies to
the Horsepeddler Web Sites, which are web sites controlled
or operated by a Horsepeddler entity (such as a Horsepeddler
business unit) or a Horsepeddler affiliate, unless the web
site expressly publishes a different or modified privacy policy.
What Information We Collect And
How We Will Use It
Users can visit most areas of the Horsepeddler
Web Sites without revealing who they are or providing any
information about themselves. However, some of our interactive
services require that users identify themselves in order to
enable the interactive function. We may ask users to provide
some Personal Information in these situations.
Links to Other Sites
Horsepeddler provides links to external sites
as a convenience to the user. The inclusion of any link does
not imply Horsepeddler endorsement of the external site company,
its web site, or the products and services it promotes and
sells. Horsepeddler is not responsible for the privacy practices
or the content of such web sites.
Cookies
Cookies are small text files that a web site
can send to a user's browser for storage on the hard drive.
Cookies can make use of the web easier by saving and administering
status, application, preferences and other user information.
Most browsers are initially set to accept cookies but users
can change the setting to refuse cookies or to be alerted
when cookies are being sent. For instructions on how to change
cookie settings, look in the Help menu on your Internet browser.
Although refusal of cookies will not interfere with the ability
to interact with the Horsepeddler Web Sites, users will need
to accept cookies in order to use certain functionality provided
at the Horsepeddler Web Sites.
We use cookies (sometimes in conjunction with
other technology) (i) to keep track of and administer customer
status, preferences, business information and other information
provided by a user, (ii) for security purposes, and (iii)
to understand visitor usage of the Horsepeddler Web Sites
on an anonymous basis.
Other than cookies used in connection with
registered users of a Horsepeddler Web Site or used to transfer
nformation from one application to another on one or more
of the Horsepeddler Web Sites, information collected by cookies
used in connection with the Horsepeddler Web Sites is not
used by Horsepeddler to identify an individual. Horsepeddler
cookies are placed every time a user logs in and are available
for that session only. Cookies used to transfer information
from one application to another are available only in the
session of that transfer. Other cookies are stored indefinitely
on users' hard drives.
Horsepeddler Web Site Applications
Users of Horsepeddler Web Sites that enable
the purchase of products and services who choose to use credit
cards for payment are required to provide information about
themselves and their card. We use this information to establish
credit for billing.
IP Addresses
The Horsepeddler Web Sites collect IP addresses
for system administration, security, and statistical analysis
purposes. An IP address is a number that is automatically
assigned to a computer whenever it is connected to the Internet.
We log these addresses and analyze them to understand where
requests originate so that we can provide the most efficient
service, enhance security, ensure appropriate usage and produce
traffic volume statistics.
Consent To Receive Certain E-Mails
Horsepeddler allows registered users to opt
out of receiving e-mails regarding Horsepeddler products,
services and special offers from us. Opting-out can be accomplished
by sending and email thru our Contact Us page and clicking
Forms and Info. There are certain e-mails (as noted above
under "Horsepeddler") that Horsepeddler may continue
to send.
Review, Modification, and Deletion
of Personal Information
Registered users in the Horsepeddler program
can review, modify, or delete the information previously provided
at the registration site by editing their Profile information
in Horsepeddler. Registered users should note that Horsepeddler
will use reasonable efforts to delete user information when
requested but that some residual information may remain because
of backup files and deletion logs.
Expiration of Data
Personal information provided on the Horsepeddler
registration form will be deleted if the user does not access
Horsepeddler for 14 months.
Assent
Your continued use of this site signifies
your assent to the Horsepeddler Privacy Policy. We reserve
the right, at our discretion, to modify, add, or remove portions
of this policy at any time by posting the revised policy at
the Horsepeddler Web Sites. Please check this page periodically
for changes.
Contacting Horsepeddler
If you have questions about this privacy statement,
the practices of this site, or your experience on any of the
Horsepeddler Web Sites, you can contact us by submitting a
support request form at http://www.horsepeddler.com/support.cfm.
Comments, suggestions or materials sent or
transmitted to Horsepeddler shall be deemed to be non-confidential.
Horsepeddler shall have no obligation of any kind with respect
to such comments, suggestions or materials and shall be free
to use and distribute them to others without limitation, including,
but not limited to developing and marketing products incorporating
them.
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